No. 13 (2023): Copywriting: Media and Marketing

DOI: https://doi.org/10.58894/.vi13

Published: 2023-12-01

Full Issue

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Analyses

Artificial Intelligence and Chatbots in Copywriting – from Revolution in Communication to Folklorization of Digital Postmodernity

Diana Petkova

5-14
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Imaging Roles of Public Relations (PR) Texts in the Proprietary Media of the Corporate Brands

Hristina Hristova

15-30
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Traditional Communication Models and New Technologies in PR Communication

Miroslava Tsenkova

31-49
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Cyber diplomacy – a communication tool of international organizations

Rositsa Filatova

50-63
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Media Monitoring

Rhetorical Tools in Multimodal Copywriting Texts

Iva Ivanova

65-80
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Forms of Multimedia Journalism: Bulgarian National Radio in Virtual Space

Victoria Petrova

81-99
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Discussions

Brand Linguistics as a Holistic Perspective in the Study of Brand Communication

Andreana Eftimova

101-122
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Tactical silence as a marketing strategy. The case of Elden ring

Mikhail Petkov

123-137
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