Corporate Culture – Mission, Vision, Values Rhetorical Models Used in a Workshop to Increase the Effectiveness of Business Communication Within the Company Team

Abstract

Corporate culture is a symbiosis between the mission, vision, and values ​​of a company. This article reveals the rhetorical models used in the implementation of a workshop to improve the effectiveness of business communication within the company team. Increasingly used as a major tool for increasing the popularity of Employer Branding, corporate culture is becoming a prerequisite for sustainable development. It is the basis of corporate communication and uses proven rhetorical techniques to achieve a balanced and successful communication with the organization’s internal and external audiences.