Metadata, communication and understanding in digital marketing communication
DOI:
https://doi.org/10.58894/SELF4531Keywords:
digital marketing communication, web content, metadata, textAbstract
The study of digital marketing communications on the Web is inseparable from the study of the ways metadata with which the web content of these communications is or should be described. This article presents the aspects of digital marketing communication and understanding in the interactive, interconnected on the levels of text and metadata, hypermedia environment of the Web. The article argues that the texts of digital marketing communications on the Web should be perceived (and created) both as a collective action and together and from the point of view of their function as digital objects.
References
БОГДАНОВ, Б. Какво е литература? [онлайн] https://www.bogdanbogdanov.net/bg_forum_arch.php?page=discussion_show&ofs=5&discID=24. Достъпено на 29.06.2022.
БОГДАНОВ, Богдан. Разговаряне, разговор, диалог [онлайн].[Достъпено на 3.07.2022] Достъпно от: https://www.bogdanbogdanov.net/bg_literature_poetry_history_arch.php?page=discussion_show&discID=106
БОГДАНОВ, Богдан. Текст, дискурс и смисъл. [онлайн].[Достъпено на 10.07.2022] Достъпно от: https://www.bogdanbogdanov.net/bg_literature_theory_arch.php?page=discussion_show&discID=104
ПЕШЕВА, Маргарита (съст.) Речник на дигиталните термини. София: Фабер, 2012. [онлайн]. [Прегледан 30.11.2019] Достъпно от: https://www.newmedia21.eu/content/2011/11/Margarita-Pesheva_Digitalnite-medii_rechnik.pdf, с. 32.
РАСТИЕ, Франсоа. Изкуства и науки за текста. София: Лик, 2003
ANDREWS, Michael C. Metadata Basics for Web Content. Wroclaw: Amazon Fulfilment, 2017.
CASTELLS, Manuel. Communication power. Oxford: Oxford University Press, 2008. P.58
DAVIS, Matthew, and Alex MUELLER. The Places of Writing on the Multimodal Page. In: Writing Changes: Alphabetic Text and Multimodal Composition. New York: The Modern Language Association of America (ed. By Pegeen Reichert POWELL), 2020. 103-122.
HALL, Wendy. Thanassis TIROPANIS. Web evolution and Web Science. Comput. Networks 56, 2012, 3859-3865.
INMON, W. et al. The Value of Business Metadata Management. S.l.: Morgan Kaufmann Publishers, 2008, 25-35.
HOFFMAN, Donna L., Thomas P. NOVAK. Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing, 60, 3, 1996.
MORVILLE, Peter. Louise ROSENFELD. Information Architecture for the World Wide Web, Third Edition. Sebastopol: O’Reily Media, 2007, p. 194.
NEGROPONTE, Nicholas. Being Digital. London” Coronet Books. Hodder and Stoughton, 1995, p. 70.
POMERANTZ, JEFFREY. Metadata. Cambridge: The MIT Press, 2015, p. 26.
SOWA, John. The Challenge of Knowledge Soup [online]. [Accessed 3.11.2019] Available from: http://www.jfsowa.com/pubs/challenge.pdf (превод мой)
STERN, Barbara. A revised communication model for advertising: Multiple dimensions of the source, the message. Journal of Advertising, 23, 1994, 5-15.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
