Medialog

INTRODUCTION

The 17th issue of Medialog magazine is entitled “Media Influences, Algorithms, Cultures” and provides a platform for 12 researchers from five academic institutions – Sofia University St. Kliment Ohridski, the University of National and World Economy, the National Academy for Theatre and Film Arts “Krastyo Sarafov,” the Bulgarian Academy of Sciences, and the National Center for Infectious and Parasitic Diseases. The three thematic circles set out in the title do not encapsulate the texts in separate units, but create internal links that play a key role in understanding current issues in the contemporary communication environment. The media are increasingly suffering from negative phenomena such as segmentation, fragmentation, and polarization of society. These effects can be exacerbated by artificial intelligence algorithms in digital communication. Is it possible for television and radio to contain some fields for different understandings of “culture” that we can rely on in our conversations.

The theme “Media influences, algorithms, cultures” brings together research on the strong politicization of media content during the COVID-19 pandemic (Dr. Zhivka Getzova), the online struggle for offline justice (PhD student Emil Enev), artificial intelligence and deepfake content as a threat in times of crisis of media trust (Dr. Desislava Sotirova), algorithms as a risk of standardization and depersonalization of contemporary pop music (Dr. Mihail Lukanov), the contributions of culture to public life and dialogue on leading Bulgarian television channels (Dr. Vesislava Antonova), and the relationship between language, media, and culture (PhD student Viktoria Lekova).

This issue of Media Log also includes a review by Prof. Ventsislav Dimov of the collection The Power of Cinema: An Anthology of Bulgarian Film Thought Between the Two World Wars. The book is part of the research project “Cinema Culture, Arts, and National Images in Bulgaria” and contains 120 texts, which Prof. Dimov describes as a ‘chrestomathy’ and “the crown of film memory.” The book Charlie Chaplin on Vitosha: The Formation of Film Culture in Bulgaria and the Balkans between the World Wars was also published as part of the same project. In his review, Dr. Peter Aylov emphasizes the curious story behind the film of the same name, which aims to draw the attention of world cinema to the Balkan scene. Mediolog magazine attempts to trace key events in academic life and cover books related to media and culture. Viktor Chulev presents Dr. Silvia Petrova's book New Media and Post-Truth, in which the main thesis is that the threat to truth is not so much lies and manipulation as the risk of losing its meaning.

Assoc. Prof. Ema Konstantinova presents Dr. Nikolay Yordanov's book Dramaturgical and Production Aspects in Reality Talent Shows, which can serve as a handbook for anyone who wants to take a peek behind the scenes of popular television productions.

In the “Academic Life” section, you will find reviews of two important events for the Faculty of Journalism and Mass Communication at Sofia University “St. Kliment Ohridski”: The International Scientific Conference “Communication in Times of Global Crises,” which marked the 30th anniversary of the establishment of the “Public Relations” major and of the department itself, and the Festival of the Department of Radio and Television and School Media, organized by Assoc. Prof. Dr. Zhana Popova and doctoral students Lora Tarkoleva and Viktor Chulev, in which over 25 school media outlets from across the country participated for the first time. Enjoy reading!

Zhanna Popova

Nikolay Kolev