A Rhetorical Analysis of the Elevator Pitch

Authors

  • Mariyan Vasev Sofia University “St. Kliment Ohridski”

DOI:

https://doi.org/10.58894/.vi7.246

Keywords:

elevator pitch, persuasive communication, presentation, business communication, Rhetoric

Abstract

The elevator pitch (also known as elevator speech) is a widely used communication tool in a business context. The elevator pitch is a micropresentation: a short, direct, engaging and approachable speech, specifically adapted to the audience and the situation in which it is delivered. The current article reviews the persuasive characteristics of the elevator speech through the prism of the science of Rhetoric. The text emphasizes the different types of arguments used in an elevator speech, together with the characteristics of nonverbal communication to make an elevator pitch persuasive and effective.

References

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Published

2020-05-01

How to Cite

Vasev, M. (2020). A Rhetorical Analysis of the Elevator Pitch. Media and Language, (7), 249–258. https://doi.org/10.58894/.vi7.246

Issue

No. 7 (2020): Rhetorical Training

Section

Discussions

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.