The Transmedia of Social Causes
DOI:
https://doi.org/10.58894/USVN2136Keywords:
transmedia, cross media, definitions, communication, social causes, impact, advertising, marketingAbstract
The impact of the Transmedia of social causes continues to be an increasingly common communication practice. The reason for this type of communication is that it is highly effective, reaches a wider audience and plays a key role in the company’s identity – factors that benefit the organization’s ultimate mission – to make an impact with its social cause, to change attitudes and attract a larger audience. This presentation will explore the phenomenon of transmedia, trace its emergence, its academic determinants, and the conjectures associated with it. The different types of transmedia communications will also be analyzed.
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