Crisis Management in Social Media

Abstract

The provided text contains excerpts from the monograph Crisis Management in social media. The passage examines the crucial role of social media in contemporary crisis management, particularly in the context of public relations (PR). It emphasises that the rapid rise of social media has created new challenges for organisations, requiring them to adapt their crisis communication strategies to this dynamic digital environment. In the full text of the monograph, the author explores various types of crises that can emerge online, such as cyberattacks, misinformation, and consumer activism, and offers strategies for effectively managing these situations. The monograph also underscores the importance of developing a well-structured crisis communication plan that incorporates digital tools and platforms to ensure a timely and appropriate response. This excerpt highlights the necessity of continuous social media monitoring and real-time engagement with stakeholders to mitigate the impact of crises on an organisation’s reputation. Additionally, the text provides practical guidelines for creating and implementing crisis management tactics, including press releases, virtual press conferences, temporary crisis websites, and more.