Сензационни истории в социалните мрежи и дневният ред на медиите (Типология на вирусното съдържание в платформите Ютуб, Фейсбук, Туитър и Инстаграм за 2017)
DOI :
https://doi.org/10.58894/.vi3.268Ключови думи :
вирусно съдържание, категории на вирусното съдържание, онлайн споделени платформи, социални мрежиРезюме
Вирусното съдържание, идващо от социалните мрежи, често се включва в оформянето на медийния дневен ред. Този тип съдържание е източник на информация, която може да бъде споделена, изследвана, анализирана, проследена с течение на времето и т.н. Историите стават вирусни само тогава, когато се видят, споделят, харесват или коментират многократно – от стотици до хиляди и милиони пъти. Целта на изследването е да се разграничат основните категории съдържание и господстваща емоция в подбора на примери от топ истории за 2017 г. Като начало използваме някои ключови определения за вирусно съдържание. Също така разглеждаме каква информация е търсел светът през 2017 г. и се опитваме да установим връзката между желаната информация и потенциалното вирусно съдържание в мрежата. Изследването на типа съдържание, което става вирусно в социалните мрежи, е важно, защото може да помогне да се разбере какво вълнува аудиторията най-много по отношение на този тип съдържание, по отношение на въпроса как то влиза най-често в медийния дневен ред и какви са неговите специфични характеристики.
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