Анализ на риторичните ходове в българската делова имейл кореспонденция на английски език
сравнителен подход спрямо бизнес английския като лингва франка (БАЛФ) и англосаксонските езикови норми
Ключови думи :
Бизнес английски като лингва франка (БАЛФ), бизнес имейл комуникация, жанрови изследвания, анализ на риторични ходове, интеркултурна прагматикаАбстракт
Настоящото изследване анализира риторичната структура на българската делова имейл кореспонденция на английски език като лингва франка (BELF), като разглежда и сравнява събраните автентични имейли в три различни групи: имейли, написани от български бизнес професионалисти (експериментална група 1), имейли, написани от професионалисти от други неанглоезични култури (експериментална група 2) и имейли, написани от бизнес професионалисти, носители на английски език (контролна група). Чрез прилагането на теорията за жанра на Суейлс (1990) и анализа на риторичните ходове, изследването идентифицира ключови структурни модели и техните прагматични импликации.
Резултатите показват, че двете експериментални групи (българските и другите неанглоезични професионалисти) демонстрират специфични жанрови адаптации, повлияни от културните комуникационни стилове, особено при началните обръщения, обосновките, предложенията, исканията и завършващите части на имейлите. Тези вариации подчертават влиянието на културните норми върху бизнес имейл комуникацията и допринасят за по-доброто разбиране на еволюцията на жанровете в международния бизнес контекст.
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