Cultural Topics in the Leading Bulgarian TV Channels

Why is it important to have them and what is their role in the public debate?

Authors

DOI:

https://doi.org/10.60060/MLg.2025.17.66-82

Keywords:

media market, advertising market, critical thinking, audience

Abstract

The text focuses on the importance of cultural content and its presence in the leading Bulgarian TV channels. Why does it make sense to give it a special place? What are the contributions of culture to public life and dialogue? The culture of debate, cultural achievements, examples of high art are key to building critical thinking, a major factor in the battle against misinformation and propaganda. The text describes what the effects of the disappearance of cultural content in the leading Bulgarian TV channels can be and how this reflects on the level of public conversation.

 

Bibliography: 

Bourdieu, Pierre (1984) Distinction: A Social Critique of the Judgement of Taste. Harvard: University Press. Geertz, C. (1973). The Interpretation of Cultures. Basic Books.

Fiske, John (1987) Television Culture. Studies in Communication Series. London: Methuen & Co.

Fiske, John, Hartley, John. (1978) Reading Television. London: Methuen & Co.

Habermas, Yurgen (2021) Komunikativniyat razum. IK “Kritika i humanizam”, Sofia

Habermas, Yurgen (2023) Edno novo strukturno izmenenie na publichnostta i deliberativnata politika, izd. v Sofia: IK “Kritika i humanizam”

Ognianova, Neli (2014). Mediyna politika i pravo na Evropeyskiya sayuz. Sofia: UI “Sv. Kliment Ohridski”.

Raymond, Williams (1958) Culture and Society: 1780–1950. London: Chatto and Windus.

Taylor, Eduard. B. (1920) Primitive Culture: Researches into the Development of Mythology, Philosophy, Religion, Language, Art and Custom. London: John Murray. 

Vargas, Ljosa Mario (2013) Tcivilizatsija na zrelisteto. Sofia: Kolibri.

References:

Agentsia „Trend“/Fondatsia „Institut Otvoreno obshtestvo – Sofia“. 2023. Doverie v mediite (9-17 yuli 2023).

Taneva, Yanina, Andreeva-Popyordanova, Diana (2025). Dostap do kultura. Sofia: Fabrika za idei, Observatoriyata po ikonomika na kulturata, Asotsiatsiyata za razvitie na Sofia, Gyote-institut Bulgaria.

Zakon za radioto i televiziyata. Lex.bg

Author Biography

  • Vesislava Antonova, University of National and World Economy

    Vesislava Antonova, PhD is a lecturer at the Department of Media and Public Communications of the UNWE. Vessislava Antonova is a journalist with 25 years of experience in media. Since 2014 she has been a member of the National Council on Journalistic Ethics. She has participated in a number of Bulgarian and international projects that analyze the media market in Bulgaria and is recognized as an authoritative media specialist.

Published

2025-06-20