Иновациите в представянето на културното наследство

Резюме

Classic methods are often more and more insufficient to provoke tourist interest which recently has gone beyond the traditional boundaries. Therefore, the introduction of innovations in presenting cultural heritage must be accepted not only as a response to the dynamically changing market environment and its challenges but also as a responsibility of the cultural institutions, the non-governmental sector and our society for preserving and promoting our culture and the rich history of our lands. In order to develop Bulgaria as a tourist destination it is of utmost importance to find the right and timely approach in implementing and using the latest trends in the technical revolution that will enable our country to adequately promote its cultural and historical heritage and to win in an attractive way the deserved attention of tourists from all over the world. Interactive approaches and the use of new technologies reveal great opportunities in responding to the challenge of satisfying the interests and demands of the younger generation especially.

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