The multidimensional content of wellness culture

Authors

Keywords:

Interactive Wellness activities, innovative services, Recreation and Wellness industry, forest medicine and therapies

Abstract

The study purpose is to detect the citizens’ culture forforest medicine and therapies related to the effect of a healthy lifestyle. Consumers’ opinions on innovative services were exploring: forest air and oxygen bath, forest art, forest menu, forest hammam and forest elephant eyes. The activities and publications of the Bulgarian Centre for Excellence ‘Heritage BG’ disseminate a multidimensional wellness culture. We present an analysis of applied psychometric experiment studying the importance, self-perception and satisfaction in communicating with forests and preserving them as natural heritage.

 

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Author Biographies

  • Bistra Dimitrova, National Sports Academy Vassil Levski

    Bistra Dimitrova is a full time Professor, Doctor of Science. President of the Cluster Platform_ Global Water Health. Expert evaluator of DG ‘Research’ and UN Ambassador for Sport in support of the Social development.

  • Svilen Neykov, National Sports Academy Vassil Levski

    Svilen Neykov is a full time Professor, Doctor of Science. President of the Bulgarian Rowing Federation. Personal coach of Olympic medallists (bronze & gold).

  • Gergana Vasileva, National Sports Academy Vassil Levski

    Gergana Vassileva is full time Doctoral Student in the program ‘Wellness – Health promotion’, in the Department of Water sports at the National Sports Academy ‘V. Levski’.

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Published

2025-09-18

Issue

No. 2 (2022): Bulletin "Heritage BG" – Research Announcements

Section

Articles