Wellness innovations and good aromatherapy practices in Bulgaria
Keywords:
aromatherapy heritage, digital presentation, certified spas and wellness centers, wellness educationAbstract
The current study focuses on wellness innovations and good aromatherapy practices demonstrated in the digital presentation of 74 spas and 25 wellness centers included in the National Tourist Register. Aromatherapy methods have an important place in the Bulgarian wellness culture. There is a tendency for the development and application of comprehensive rituals and concepts based on aroma-therapeutic effects. The creative approach in the development and presentation of rituals and procedures with the use of essential oils. The natural products and resources are the conditions for making Bulgaria an attractive Wellness destination for Niche tourism.
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