The Role of Artificial Intelligence in Responsive Media Design: Opportunities and Challenges
DOI:
https://doi.org/10.58894/2p22sb72Keywords:
AI in media design, Responsive media design, User Experience (UX)Abstract
The article explores the evolving role of Artificial Intelligence (AI) in shaping responsive web design within online media environments. It highlights the shift from adaptive to responsive design, referencing Ethan Marcotte’s 2010 concept as a turning point for flexible, device-independent web structures. The author emphasizes how AI tools such as Adobe Sensei, Google AutoML, and Tableau enable automation, real-time content adaptation, and data-driven personalization that enhance user experience (UX). Through dynamic visualizations and algorithmic insights, AI supports editors and designers in creating interactive and accessible storytelling formats. The text also examines ethical challenges, including algorithmic bias, data privacy, and copyright ownership of AI-generated content, in light of the 2024 EU AI Act.
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