Влиянието на различните комуникационни канали върху създаването и развитието на трайни нагласи в подрастващите към класическата музика – нови реалности и възможни подходи

Abstract

The problem of forming a new and young audience in the last decade was
seriously aggravated. And if, at the beginning of social isolation, an answer was
sought to the extent to which it could become the much-anticipated new impetus
for changing attitudes and forming the desires and needs of adolescents for contact
with culture and, in particular, the art of music, now the question is not possible,
but how to turn this into an innovative approach to solving the problem. Persuasive communication shapes attitudes, knowledge and needs. A good education is a guarantee for the adolescent’s transformation into a full-fledged citizen of our society. The parent, the teacher, the art manager are the public positions that should introduce the adolescent to classical music. Communication channels need to be reformatted and educational goals reformulated in order to have an adequate response to the attitude of improving our personal and public communication towards the arts and music in particular.