No. 13 (2023): Copywriting: Media and Marketing

View No. 13 (2023): Copywriting: Media and Marketing

DOI: https://doi.org/10.58894/.vi13

Published: 2023-12-01

Full Issue

Requires Subscription PDF (Bulgarian)

Analyses

Artificial Intelligence and Chatbots in Copywriting – from Revolution in Communication to Folklorization of Digital Postmodernity

Diana Petkova

5-14
- PDF (Bulgarian)
Imaging Roles of Public Relations (PR) Texts in the Proprietary Media of the Corporate Brands

Hristina Hristova

15-30
- PDF (Bulgarian)
Traditional Communication Models and New Technologies in PR Communication

Miroslava Tsenkova

31-49
- PDF (Bulgarian)
Cyber diplomacy – a communication tool of international organizations

Rositsa Filatova

50-63
- PDF (Bulgarian)

Media Monitoring

Rhetorical Tools in Multimodal Copywriting Texts

Iva Ivanova

65-80
- PDF (Bulgarian)
Forms of Multimedia Journalism: Bulgarian National Radio in Virtual Space

Victoria Petrova

81-99
- PDF (Bulgarian)

Discussions

Brand Linguistics as a Holistic Perspective in the Study of Brand Communication

Andreana Eftimova

101-122
- PDF (Bulgarian)
Tactical silence as a marketing strategy. The case of Elden ring

Mikhail Petkov

123-137
- PDF (Bulgarian)