How Estonia Is Building the Brand of a Digital Nation in Europe
DOI:
https://doi.org/10.58894/p8msgy49Keywords:
brand image, digital nation, scientific entrepreneurship, intercultural communicationAbstract
This publication analyses how Estonia builds a strategic brand as a digital nation through the intersection of science, entrepreneurship, and governmental vision in close collaboration with the private sector. It analyzes initiatives like e-Estonia and the EURAXESS Startup Tour, which foster a culture of collaboration between researchers and startups. At its core is an intercultural approach to communication that enables Estonia to position itself as a model for innovation and technological leadership in Europe. The case illustrates how strategic brand image can serve as a tool for long-term sustainability in a global context.
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