NEW BOOK. Hristina Hristova, Andreana Eftimova. Institutions of Access. Communication Management of Cultural and Historical Heritage (collective edition)

The latest title of the University Publishing House "St. Kliment Ohridski" has been published: "Institutions of Access. Communication Management of Cultural and Historical Heritage" by Hristina Hristova and Andreana Eftimova (Sofia: University Publishing House "St. Kliment Ohridski", 2026. ISBN 978-954-07-6340-8 (paperback); ISBN 978-954-07-6341-5 (PDF).

The book consists of two independent monographs with common issues and complementary points of view. The focus of attention is on the trends for effective communication of artifacts and contents with different functions and themes through the application of avant-garde technologies and the suggestive potential of special events as a PR toolkit.

In the first monographic study by Assoc. Prof. Dr. Hristina Hristova - PR Communication in Access Institutions (Museums and Galleries) - museums and galleries are seen as "centers of spiritual experiences" (Koprinarov) and open territories for innovative ideas and effective models for communicating with target audiences and individual visitors, for popularizing historical heritage and for presenting the values ​​and phenomena of contemporary culture.

The second monographic study by Prof. Andreana Eftimova, DSc. - Accessible Language and Cultural Management - focuses on specific language strategies for ensuring easy finding of information and trouble-free understanding of content distributed by cultural institutes of access.

The book will be available for purchase from the University Publishing House website as a PDF file, which meets modern ecological trends in book publishing.