Musical Voices and Media Echo: on the Media Image of a Singer
DOI:
https://doi.org/10.60060/MLg.2026.19.97-120Keywords:
media image, anthropology of media music, Volodya “Voivodata” Stoyanov, digital platformsAbstract
The focus of the study is the construction of the media image of Volodya “Voyvodata” Stoyanov. Emphasis is placed on current digital platforms that catalyze the hybridization of the image as transmedia means and intermediate contents. The role of social media as a global musical accelerator and the growing importance of short digital forms (on Instagram and TikTok) are emphasized. The multiplicity of the artist’s media images is typified both according to the type of media and according to the position of the initiator of the message and the new media audience.
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