Behavioral insights in EU policy making

innovation in government

Abstract

This paper aims at analyzing the application of behavioral insights to the policy of a supranational regulating body and the way in which the opportunities, challenges and approaches are similar or different in terms of the interpretation in individual governments around the world. Dual process theory is examined in respect to its usefulness in informing policy and an analysis is made regarding policy areas where it might exhibit most effectiveness. Examples are presented of behavioral insights principles and instruments built in specific policy and regulatory documents. Finally, concerns are raised in relation to the libertarian paternalism approach, transparency and ethics of the policy initiatives informed by behavioral insights.