A vision of more EU
the EU social media strategy
DOI:
https://doi.org/10.60054/PEU.2021.8.63-70Keywords:
EU, social media strategy, EU citizenAbstract
The article presents the role of a functioning EU social media strategy. As mentioned on the official website of the European Commission, the future is aimed to encouraging new social media initiatives, paving the way to the next generation of social media platforms for Europe, and to a future global social sphere. Creating a common digital policy is a priority, and the use of social media to keep the EU closer to its citizens is a necessity. The sense of EU involvement, transparency and openness have become stronger during the COVID-19 pandemic, all thanks to the social networks. The EU should continue to appeal to the social media platforms and learn how to create a public interested in its surroundings.
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