Today’s EU
“sexy” or “dull”
DOI:
https://doi.org/10.60054/PEU.2022.9.215-221Keywords:
EU narrative, European identity, dull, sexyAbstract
To increase the number of EU “fans”, the EU institutions must use and re-use all the means at their disposal. Everybody is lacking that breath of fresh air given by interesting and charming politicians or nice scandals with a twist where the EU is always the main character. The EU could continue promoting famous educational programmes like Erasmus, to bring back the glamour to European identity and culture. But the Europeans, starting with the youth, need more accessible language, attractive but unsuccessful campaigns like “Europe is sexy”, real communication through the social media platforms of the European institutions. “Sexy” is associated with generally attractive or interesting, as opposed to “dull”, which refers to not interesting or exciting in any way. Which side does today’s EU belong to?
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